Advertising Secrets of the Written Word
1 mentors recommend this
312 pages
Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph headings, and anticipating buyer objections, and psychological triggers such as honesty, credibility, value, and the desire to belong.
ISBN: 9781891686016
🎯 Who Recommends This Book 1
N
Neville Medhora
Business & Entrepreneurship"These are super helpful, and a great resource to re-read when you’re feeling unmotivated!"
book list View source ↗