Creative Selection

Creative Selection

by Ken Kocienda

3 mentors recommend this 291 pages

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs erathe Golden Age of Apple.

ISBN: 9781250194466

🎯 Who Recommends This Book 3

Keith Rabois

Keith Rabois

Finance & Investing

"[One of] two indispensable books of 2018."

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Andrew Chen

Andrew Chen

Business & Entrepreneurship

"@SJeneris @a16z @cdixon btw this is an awesome book that talks in depth about Apple's efforts around the first soft keyboard:"

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Chris Dixon

Chris Dixon

Finance & Investing

"A really interesting inside look at, well, Apple’s design process under Steve Jobs."

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