Creativity, Inc
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I
ISBN: 9781306564397
🎯 Who Recommends This Book 8
Demis Hassabis
Technology"Brilliant book"
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Ezra Klein
Media & Journalism"An amazing, amazing book."
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Jason Calacanis
Business & Entrepreneurship"Pixar has made some of the greatest stories of our time, but the author’s personal story, is perhaps the greatest story that has come out of Pixar."
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Mark Zuckerberg
Business & Entrepreneurship"I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity."
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Michael Mauboussin
Finance & Investing"Best business book I've read in a long time."
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Patrick O'Shaughnessy
Finance & Investing"One of the most entertaining and useful business books I’ve ever read."
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Trung Phan
Media & Journalism"About the Animation industry."
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