Crossing the Chasm

"Read these three books: Crossing the Chasm, the Innovators Dilemma, and Behind the Cloud. These three combined, if you binge and read them all, you will come out ahead."

"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company."

"All entrepreneurs should read."

"Helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard."

"Bestselling guide that created a new game plan for marketing in high-tech industries."

"For B2B, I recommend “Crossing the Chasm.” For B2C, one of my favorite books is “The Lean Startup,” which takes a narrower view but it gives one specific tactic for innovating quickly. It’s a little narrow but it’s very good in the area that it covers."

"Has helped me hone my message with regard to talking about Binance to the world."

"Chris Dixon recommended this book on Twitter."

"On the "books read" section of Ev Williams' GoodReads profile."