Influence

Influence

by Robert Cialdini

20 mentors recommend this 287 pages

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled pe

ISBN: 9780688128166

🎯 Who Recommends This Book 20

Naval Ravikant

Naval Ravikant

Business & Entrepreneurship
""Influence was fundamental and had a lot to teach.""
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"Fundamental and had a lot to teach."
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"Fundamental and had a lot to teach."

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"@JackDickersons @AdHocAccount_ Great book. I just can’t recommend Cialdini’s other work as strongly so I left him out."

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Guy Kawasaki

Guy Kawasaki

Business & Entrepreneurship

"The guiding light for how I conduct business—and in many ways how I live my life."

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"Meet Dr. @RobertCialdini is the “godfather of influence.” His book, Influence: The Psychology of Persuasion, is the guiding light for how I conduct business—and in many ways how I lives my life. #remarkablepeople #podcast"

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Neil Strauss

Neil Strauss

Author

"Best book ever on persuasion and marketing."

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"Understanding these [principles] make all the difference in making the leap from interest to attraction."

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Patrick O'Shaughnessy

Patrick O'Shaughnessy

Finance & Investing

"@ykovzel @peteweishaupt You can do in school. Make it a series of projects with guidance and sharing in between. The best book on sales is Influence by Cialdini. But even after reading that you have to go out it into practice."

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"Patrick O'Shaughnessy recommended this book on a blog post."

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Alexis Ohanian

Alexis Ohanian

Business & Entrepreneurship

"[Helps you] navigate the world with heightened awareness for how we're always being influenced/manipulated."

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"Great recommendations and I'd also add Influence in order to navigate the world with heightened awareness for how we're always being influenced/manipulated."

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James Clear

James Clear

Author

"[One of] the 10 best nonfiction books of all-time."

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Mark Manson

Mark Manson

Content Creator

"Mark Manson recommended this book on his website."

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Max Levchin

Max Levchin

Business & Entrepreneurship

"One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"

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Michael Hyatt

Business & Entrepreneurship

"Michael Hyatt recommended this book on his website."

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Noah Kagan

Noah Kagan

Business & Entrepreneurship

"People can be influenced in their behaviors by many different tactics."

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Ramit Sethi

Ramit Sethi

Finance & Investing

"Ramit Sethi mentioned this book on "The Tim Ferriss Show" podcast."

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Samy Kamkar

Technology

"I love it because it was a very systematic and analytical approach to the most common ways that human being have been known to be influenced and persuaded to do something."

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Scott Adams

Scott Adams

Comedy

"100 percent of effective people seem to have read Influence. In fact, it’s one of those things that when I meet somebody and they’re operating at a pretty high level, if you mention this book, they’ve all read it."

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Charlie Munger

Charlie Munger

Finance & Investing

"Charlie Munger recommended this book in the "Poor Charlie's Almanack" book."

Adam Robinson

Adam Robinson

Business & Entrepreneurship

"Adam Robinson mentioned this book on "The Tim Ferriss Show" podcast."

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Alex Hormozi

Business & Entrepreneurship

"Alex Hormozi recommended this book on Instagram."

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