Made to Stick
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished ed
ISBN: 9781588365965
🎯 Who Recommends This Book 6
Andrew Wilkinson
Business & Entrepreneurship"Our marketing bible."
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Derek Sivers
Business & Entrepreneurship"Actually analyzing what makes certain ideas or stories more memorable than others! Fascinating. Apply this wisdom to your songs, bio/story, communication with fans, etc."
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Changpeng Zhao
Finance & Investing"Informs a lot of our public outreach in terms of making our services more essential for our users."
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Ev Williams
Business & Entrepreneurship"On the "books read" section of Ev Williams' GoodReads profile."
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