Nudge

Nudge

by Richard H. Thaler

4 mentors recommend this 312 pages

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

ISBN: 9780525508526

🎯 Who Recommends This Book 4

Fedor Holz

Fedor Holz

Sports

"Books that had a great impact on me: #1 Switch #2 Think and Grow Rich #3 Outliers #4 Nudge"

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Kevin Systrom

Business & Entrepreneurship

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