Permission Marketing
2 mentors recommend this
256 pages
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.". "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept ad
ISBN: 9780684856360
🎯 Who Recommends This Book 2
Noah Kagan
Business & Entrepreneurship"No one wants your annoying ass marketing. Get their permission and deliver more than what they expect."
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Michael Hyatt
Business & Entrepreneurship"Michael Hyatt recommended this book on his website."
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