Pre-Suasion
The author of the legendary bestseller *Influence*, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his *Influence* an iconic bestseller, Robert Cialdini explains how to capitalize on the ess
ISBN: 9781847941435
🎯 Who Recommends This Book 5
Naval Ravikant
Business & Entrepreneurship"Good but closer to a single-themed book."
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Scott Adams
Comedy"Read Cialdini's new book, Pre-suasion, and thank me later."
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Business & Entrepreneurship"Alex Hormozi recommended this book on Instagram."
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Michael Mauboussin
Finance & Investing"Fascinating and useful read. An instant classic."
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Patrick O'Shaughnessy
Finance & Investing"Very interesting and readable."
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