Scientific Advertising
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318 pages
This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).
ISBN: 9780872510043
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Patrick O'Shaughnessy
Finance & Investing"It is like a list of first principles for effective communication of ideas."
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