The Power of Habit
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of the
ISBN: 9788539004256
🎯 Who Recommends This Book 10
Naval Ravikant
Business & Entrepreneurship"Interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are."
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Max Levchin
Business & Entrepreneurship"This month I finally got to reading The Power of Habit, a book published a few years ago that compiles a bunch of great academic neuroscience and applied psychology research on habit formation. It includes clear reporting and interviewing work by its author, Charles Duhigg, whose day job is reporting for The New York Times. The book uses the now-standard formula of beginning each chapter with an anecdote that’s later substantiated by research, but that doesn’t make it any less interesting (or useful). Plus, the bits detailing Paul O’Neill’s transformation of Alcoa are priceless reading for a CEO trying to build a mission-driven company."
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Scott Adams
Comedy"Persuasion Reading List."
blog View source ↗"One of the books on Scott Adams' "Persuasion Reading List."
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Tim Ferriss
Media & Journalism"A very good book."
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Ray Dalio
Finance & Investing"Fantastic. I got The Power of Habit and I gave it to everyone in my company."
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Danny Miranda
Media & Journalism"Great writing, interesting stories, and incredible insights on how to control your habits."
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Patrick Bet-David
Business & Entrepreneurship"Patrick Bet-David recommended this book on his website."
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Fedor Holz
Sports"Book #2 8/10 Explains the cue-routine-reward loop of habits (focus on routine). Helps reflecting. Willpower is a resource. Nice examples."
tweet View source ↗Mr. Money Mustache
Media & Journalism"Mr. Money Mustache recommended this book on his blog."
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