The Power of Habit

The Power of Habit

by Charles Duhigg

10 mentors recommend this 400 pages

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of the

ISBN: 9788539004256

Who Recommends This Book 10

Naval Ravikant

Naval Ravikant

Business & Entrepreneurship

"Interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are."

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Scott Adams

Scott Adams

Comedy

"Persuasion Reading List."

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"One of the books on Scott Adams' "Persuasion Reading List."

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Ray Dalio

Ray Dalio

Finance & Investing

"Fantastic. I got The Power of Habit and I gave it to everyone in my company."

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M

Mr. Money Mustache

Media & Journalism

"Mr. Money Mustache recommended this book on his blog."

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Fedor Holz

Fedor Holz

Sports

"Book #2 8/10 Explains the cue-routine-reward loop of habits (focus on routine). Helps reflecting. Willpower is a resource. Nice examples."

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Danny Miranda

Danny Miranda

Media & Journalism

"Great writing, interesting stories, and incredible insights on how to control your habits."

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Patrick Bet-David

Patrick Bet-David

Business & Entrepreneurship

"Patrick Bet-David recommended this book on his website."

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