The Tipping Point
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, whe
ISBN: 9789571331676
Who Recommends This Book 8
Kevin Rose
Business & Entrepreneurship"A bunch of really good information here on how to make ideas go viral."
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Joe Rogan
Comedy"Hearing him do the audio part is great."
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Business & Entrepreneurship"Michael Hyatt recommended this book on his website."
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Mike Shinoda
Music"I love books like The Tipping Point."
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