Words That Work
2 mentors recommend this
273 pages
This New York Times Bestseller is now revised and updated with a new chapter featuring the new words of a new president. Why are some people so much better than others at talking their way into a job or out of trouble? What’s behind winning campaign slogans and career-ending political blunders? Why do some product ads connect emotionally and others fail miserably? Why do some speeches resonate and endure while others are forgotten moments after they are given? In Words That Work, Dr. Frank Luntz
ISBN: 9781401384883
🎯 Who Recommends This Book 2
Matt Mullenweg
Technology"[The author's] the linguistic head of the Republican Party."
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Tristan Harris
Technology"Tristan Harris mentioned this book on "The Tim Ferriss Show" podcast."
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