Rory Sutherland

Rory Sutherland's Book Recommendations

Business & Entrepreneurship authors

Rory Sutherland is the Vice Chairman of Ogilvy UK and an influential figure in the advertising world. He is known for his behavioral science insights and application of unconventional thinking to business problems. Based on his book recommendations, he seems to have wide-ranging interests, from economics and technology to psychology and design.

11 books recommended 1 books authored

📖 Written by Rory Sutherland

📚 Books Recommended by Rory Sutherland 11

When More Is Not Better

When More Is Not Better

by Roger L. Martin

"Excellent book."

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"To fans of The Doorman Fallacy, here it is perfectly described by @RogerLMartin in his excellent book When More is Not Better."

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Wanting

Wanting

by Luke Burgis

"I hope everybody else enjoys this book as much as I did."

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"Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis via @amazon I hope everybody else enjoys this book as much as I did."

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Algorithms to Live By

Algorithms to Live By

by Brian Christian

"Sensationally good book."

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"Sensationally good book, and with an audiobook read by the co-author... @brianchristian - always better. Very interesting section explaining creative process in algorithmic terms, analagous to simulated annealing. @RogerLMartin will like."

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Obvious Adams

Obvious Adams

by Robert R Updegraff

"Superb business book."

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"Two superb business books: "The Specialist" (1930) by Charles Sale & "Obvious Adams" (1916) by Updegraff. Both much cleverer than they look."

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Obliquity

Obliquity

by John Kay

"The best short read for businessfolk."

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"@d_f_stone @EconTalker I completely agree. The @peterthiel book, along with @ProfJohnKay 's Obliquity, is the best short read for businessfolk since R Updegraff's Obvious Adams and The Specialist by Charles Sale."

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$100M Offers

$100M Offers

by Alex Hormozi

"Truly excellent book."

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"Truly excellent book by @AlexHormozi , not least for its healthy coverage of B2B. via @AmazonUK"

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Seeing Like a State

Seeing Like a State

by James C. Scott

"A fabulous book."

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"@JonathanShedler You'll enjoy a fabulous book called Seeing Like a State."

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Traffic

Traffic

by David Ogilvy

"Should be a set text in schools."

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"I completely agree. Non-drivers have a very poor understanding of complex systems and should be treated with suspicion. The book Traffic by @tomvanderbilt should be a set text in schools."

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Understanding Comics

Understanding Comics

by Scott McCloud

"I picked it up thinking it was kind of silly, but by the end - and I read it on one sitting - I thought it was one of the best books ever written - or indeed drawn!"

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