Behind the Cloud
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
ISBN: 9780470521168
Who Recommends This Book 6
Aaron Levie
Business & Entrepreneurship"Read these three books: Crossing the Chasm, the Innovators Dilemma, and Behind the Cloud. These three combined, if you binge and read them all, you will come out ahead."
blog View source ↗"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company."
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Eric Schmidt
Technology"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today."
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Tony Robbins
Business & Entrepreneurship"The author takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge."
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Russell Brunson
Business & Entrepreneurship"Every new entrepreneur should read THESE 5 books!!! - Outwitting the Devil by Napoleon Hill & @sharonlechter - Lost and Founder by @randfish - Behind the Cloud by @Benioff - Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne - Remote by @jasonfried & @dhh"
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David Sacks
Business & Entrepreneurship"I strongly recommend that all founders read Chapter 3."
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Keith Rabois
Finance & Investing"Keith Rabois recommended this book on a Medium blog post."
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